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  1. The Innovation Series: The New Language of Digital Communication

    … connections in new ways? “We can’t meet with our members every month in person,” … connect in our new world in ways that foster engagement and are productive? How can we connect intelligently within our … necessary to help associations learn not only who their members are more intimately, but what content will …

  2. Associations Need to Lead with Innovation

    … event covers significant ground on all these topics, we’re often inspired to think deeper, bigger than what we … or the question, “What’s next?” This is where leaders are looking ahead for the innovation that will shape their … NFL, BMW and Walmart are just a handful of large companies who have been utilizing VR to train players and employees, …

  3. Increase Member Retention

    … the five levels to a person’s needs outlined by Maslow are: psychological, safety, social, esteem, and … are a great way to make networking available to members who span great distances or who are unable to travel to … that associations should always ask themselves, “Are we doing everything to make sure the member feels valued?” …

  4. Content Trends Driving Association Membership

    … it sustains. Now, associations are facing a new age of digital challenges as members have … as well.  “The first thing we have to start getting over as an industry is the concept … to a point where you’ve given prospects a solid idea of who you are and what they can expect from your organization, …

  5. Continuing the Commitment to Diversity, Equity, and Inclusion in the Workplace

    … of AH’s DEI Action Plan:    “We respect and seek out the inclusion of differences which … core value by ensuring diversity, equity, and inclusion are firmly embedded in our culture. We strive to be a model … inclusive, and equitable employer and safe place for all who partner with AH. “I want to thank …

  6. Associations’ Role in Supporting Mental Health Care Needs

    … health, but lean heavily into mental health care, and are associated with decreased absenteeism and better … care workers, but also on professional case managers, who were now being pulled to frontline work. Some … strategic partner. “There were some painful responses we got back in the open-ended questions, really painful …

  7. Association Headquarters’ Award-Winning Creative Team Recognized by Association TRENDS & Graphic Design USA

    … Director of Content and Creative at AH. “The designers are truly innovators in their field, and these wins are evidence of their talent. We’re fortunate to partner with such great organizations … has a new inclusive identity that clearly communicates who we are and showcases the total area of expertise of …

  8. Association Headquarters Establishes DEI Advisory Council

    … Members of AH’s DEI Advisory Council are: Amy Williams (Chair), … forward to working with this great group of AH staff, who were all selected to serve on the Council because of … commitment to these efforts,” Amy Williams said. “We hope the Council can be a driver in fostering …

  9. WOCNext 2020 Reimagined: A Virtual Event Success Story

    … COVID-19 and monitoring information provided by the CDC and WHO to ensure the health, safety, and well-being of WOCNext … making the announcement about the event going virtual, we basically had to shut everything down and start fresh,” … If you're planning a virtual event and are looking for guidance on experiencing the same success …

  10. Crafting Engaging Virtual Events

    … association events Events are a cornerstone of association membership. Annual … , ATC marketing manager . “We focused on driving traffic to the website, where visitors … or to the entire event—might open the door to attendees who might not otherwise attend either due to cost or travel. …